Due to arise of technology nowadays, many of company’s cell-phones are competiting to expel a new application inside the phone. Apple and Smartphone are the famous company phone nowadays. They have to come out with the new idea to increase the demand in order to making money. There are a lot of applications that can make demand higher one of them is games. Some of people can’t live without playing games aimed to release their stress. There is one game which riding up people demand such as Angry Bird. The angry birds phenomenon shows no sign of slowing up (Guardian.co.uk 2011).According to Developer Rovio Mobile (2011) state that the franchise has now generated more than 200m downloads across all platforms. With the latest result that Angry Birds Rio standing up 35m since the launch in March. According to Kevin George (2010) state that to moving from awareness and advocacy changes the mentality of which media channel used. Last but not least when you focus on from the beginning on creating a conversation about the brand between customers not just brand to customer, your approach is more effective (Kevin George 2010).
Reference List
Boozalen 2010, “Sharpening the conversation”, online, viewed on 12 June 2011,
Guardian.co.uk 2011, “ Angry Birds: 200m downloads are the tips of the mobile gaming iceberg”, online, viewed 12 June 2011 < http://www.guardian.co.uk/technology/appsblog/2011/may/19/iphone-game-stats>
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